Starting from Scratch


Kühlbarra is one of those large-scale projects which allows Spinnaker to exercise many of its core strengths all at once. This IE Singapore-supported seafood project involved creating a whole new brand.

The plan behind the brand was to market a Singapore-based premium barramundi farm, retailing and home-delivery business, selling directly to customers in Singapore. The scope was huge and the grant proposal to IE Singapore was complex but we walked the client through every detail to help successful secure funding.

When successfully completed, items that had been delivered included:

• a Corporate Identity Manual
• a Brand Manual
• a full e-commerce website (desktop and mobile versions)
• product-naming conventions
• bright and engaging visuals
• communications

• brand values
• vibrant social-media channels
• product packaging
• staff uniforms
• vehicle livery