Research


We’d rather pull the trigger on a sniper rifle than a shotgun.

Consumer Insight

 

There was a time when companies would target their communications and marketing efforts by gut instinct and then fired them off hoping for the best.

Those times have passed and that’s why we have our own in-house research department. It’s important that we help you accurately identify and hit your targets rather than just firing a random scattering of buck shot and hoping to hit something.

 


We can help with…

  • Focus groups
  • Statistical analysis
  • Customer journey mapping
  • Card-sorting exercises
  • One-on-one testing